Archive for the ‘General’ Category

Measure Website Usage and Make Informative Decisions

Wednesday, February 17th, 2010

Learning how your visitors use your website can be helpful in shaping up your online strategy. What can you learn and how? We will look at a few tips and good practices in this article.
What You Can Learn
Overall Site Traffic
Typical metrics people measure include:

Unique visitors
Page views (total and average per visit)
Average time on site

You want [...]

Adding Video to Your Website

Tuesday, January 12th, 2010

A Better Way to Tell Your Story Online
According to comScore’s April 2009 report, an impressive 79% of the total U.S. Internet audience viewed online video and the duration of the average online video was 3.5 minutes.
Online video has moved into mainstream and is proven effective.

Video draws audiences
Video is engaging
With video, you can get your message [...]

Add Background Music to a Web Page

Saturday, January 2nd, 2010

There are special occasions that people like to add some background music to web pages. Today, I had such an assignment. The requirements include:

Short music, ~15 seconds in length
Auto start
No player or button is to be displayed on the page

Client provided me with MP3 files to work with. After some search and I found a [...]

New Circle President will Speak at Wordcamp NYC 2009

Sunday, November 1st, 2009

Together with Perry Hewitt, New Circle president Lin Chen will speak at Wordcamp NYC 2009. Here is the program summary:
Case Study: Harvard Gazette. Within a three-month period, the Digital Communications team and its partners planned, implemented, and launched a new online version of the nearly 100-year old Harvard Gazette. The business goal was to establish [...]

Gazette 2.0 Named MITX Awards Finalist

Thursday, October 15th, 2009

Harvard Gazette 2.0, a project in which New Circle Consulting managed and delivered all the back-end programming, was recently named finalist in the News category of the 2009 MITX awards.

Switch to gmail from POP3 (Outlook)

Tuesday, February 3rd, 2009

A few months after I switched from POP3 mail to gmail, I wrote an article “Gmail – what, why and how“.
Two years has passed since then, I’d like to share more thoughts of this switch.
Is gmail good at organizing email?
My answer to this question is “yes”.
Similar to many other business owners, I receive several hundreds of [...]