PAID SEARCH ENGINE MARKETING

When you invest in paid search engine marketing, you guarantee that your website will be listed in the search engine results when someone searches on your specified key words. (For example, a clothing store could purchase a listing for any search on "women's clothes.")

NewCircle can set up a sponsored search for you, using Yahoo! Overture and/or Google AdWords. The fee charged by Yahoo! or Google is passed along to you with no markup; our role is to make sure you get appropriate services. In addition, we can optimize your site to take advantage of the increase in traffic.

Service Scope

Set Up Sponsored Search

Set up your sponsored search with Yahoo! Overture and/or Google AdWords. These services will provide:

Estimated sales leads, estimated number of searches, cost-per-click, and monthly cost.
Recommended search terms.
Bids based on your budget constraints.
Professionally written titles and search terms.

Site Optimization

Optimize the site to draw in visitors, especially by optimizing the landing page as follows:

Build graphical appeal for a better first impression.
Communicate a strong message that calls visitors to action.
Create a friendly, easy-to-use interface suited to most target users.

Usability Testing

Test the site to evaluate usability for the target audience, and make adjustments to prepare the site for increased traffic from the paid sponsorship.

» Back to Marketing Services page.