A traditional direct mailing campaign packs a bigger punch when it's supported by the web. For example, a direct mail campaign for course registration can refer students to an online registration page. After registering, students receive automated email confirmation. The course instructors and registrar receive enrollment updates to assist with planning. To help make future campaigns even more successful, NewCircle analyzes traffic to the web response page.
DesignDesign the layout, graphics and fonts, and select photos or illustrations for the direct mailing piece.
Copy write the message to create a specific, high-impact ad campaign, which will be successful in motivating recipients to take action.
Research and secure a mailing list from a list broker. Coordinate printing and mailing.
Develop effective online support:
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