EMAIL NEWSLETTER

Sending email newsletter s on a regular basis is a great way to keep in touch with clients and generate traffic to your website. Effective newsletters show that you know what's important to clients, reminds them about your brand, and explains the value of your products and services.

Link s to your website are included, so customers can find out more about your business. Sending e mail newsletter is significantly less expensive than printing and mailing a traditional newsletter. Also, responses to email campaigns can be measured in a more precise and detailed manner.

Service Scope

Newsletter Initial Setup

Create Template:
Create a template that speeds up production of each newsletter by establishing a standard layout, graphics, photos, fonts and content sections to be included in each.
Account setup:
Set up an account with a reputable commercial email service.
List Setup:
Create groups and upload email lists from Excel files.

Content Development

Develop content that is of particular interest to your clients (e.g., news stories, updates on your products or services, or information on related topics).

Coding

Create HTML and plain text versions of the newsletter so all recipients will be able to read it easily. Also, add links so readers can "click through" to your site.

Email Broadcasting

Broadcast the email newsletter to your mailing list, then archive the news letter on your site, and report statistics on delivery and "click-through" to identify hot sales leads and give marketing and sales feedback.

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