STRATEGIC MARKETING PLAN

We work closely with clients to create an overall, in-depth marketing plan that combines online and traditional options. Ideally, the entire plan, or at least the Situation Analysis, is reviewed annually or more often to assess results and make adjustments.

Service Scope

Executive Summary

Create a 1- or 2-page customized overview that will:

Summarize marketing goals and recommendations.
Address your budget requirements.
Define how marketing success will be measured.

Situation Analysis

Complete a comprehensive analysis of the following:

SWOT:
Strengths, Weaknesses, Opportunities, and Threats
Target market.
Past, present and future projects.
Pricing strategy and budget constraints.
Information on major competitors.
Anecdotal or hard data on ROI.

Target Markets

Conduct an in-depth analysis of your target markets:

Are there submarkets you haven't yet tapped?
Could you offer specialized services to specific market segments?

Marketing Goals

Work with you to develop marketing goals that are specific, measurable, realistic and attainable.

Marketing & Branding Strategies

Recommend marketing communications strategies to achieve your goals (e.g., branding, logo or PR).

Implementation Tactics

Create a plan of action, including a Task Chart for each activity to assign roles, identify each person's tasks, create timetables and track progress.

Budget

Quantify the marketing investment and scale it as needed to fit your budget.

Evaluation of Results

Create benchmarks and other criteria to measure results after one year, when we assess performance to determine what should be adjusted and why.

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