MULTILINGUAL SERVICES
You became a global business the momen you launched your website. Visitors from around the world can approach your portal at any given moment. Are you putting out the "Welcome" mat or turning on the "Closed" sign?
Translation & Linguistic Services |
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We translate web and other marketing content from English to Mandarin Chinese, in both simplified and traditional character sets.
Through a combination of our in-house translators and our strategic partners in China, we are able to provide a translation service of the highest quality at competitive rates.
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Multilingual DTP (Desktop Publishing) |
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Translation is only the first step in multilingual desktop publishing. Localization also requires these steps:
- Adjust the page layout to ensure that the localized layout is identical to that of the source document, and to accommodate changes in the length of the text due to translation.
- Recreate the graphic elements in the target language.
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Website Localization |
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Translation is certainly an important aspect of a Multilingual site. But web site localization involves much more.
What color and style appeals to people in other cultures? Which symbols or wording should be avoided? And most importantly, what is the best way to promote a website to a foreign market?

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Software Localization |
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Localizing a software application involves much more than translating the application's user interface. The more critical factor is to make sure that the application suits the culture's norms.
At NewCircle, we have a team of Chinese National engineers and designers (including our Principal Lin Chen) who speak and write in Mandarin Chinese and also are very fluent with U.S. language and culture.

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Website Promotion |
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Search engine optimization and paid sponsorship using only the English language and U.S. search engines (for example, English keywords sponsored in Google Adwords), will not effectively reach Chinese Internet users, who typically rely on Chinese search engines and Chinese character searches.
At NewCircle Consulting, we offer clients assistance in obtaining sponsored placement in popular Chinese portal sites and search engines, such as sohu.com, sina.com, 163.com and tom.com.
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New Circle Blog
For current web technology discussion, reviews and ideas, please check out New Circle Blog.